Directed by Herschell Gordon Lewis (as Herschell G. Lewis) and written by Herschell Gordon Lewis (original story and screenplay) (as Herschell G. Lewis) , the film tells about the story of an eccentric artist is panned by a well-known critic at his opening for not having a good color sense, so he starts a new series, using his own blood to paint. Soon he is weakened and must find other sources of blood to continue his paintings.